愛新--中國清朝皇室族名，滿文原意為「金(Gold)」，象徵如金般的高貴與神聖。
AISHIN--the Royal name of Qing Dynasty. The original meaning of AISHIN is “Gold” in Manchu. Also known a symbol of nobility and sacredness as gold.

中國瓷(China)--源自於原名昌南的景德鎮，有著名的高嶺土質也是歷代專製皇室御用瓷器的官窯重鎮。在清朝康熙乾隆年間，景德鎮瓷器的發展達到了歷史的高峰期，中國的瓷器如同繁星般，點亮了全世界。
CHINA—the term is originated from the word Changnan, the ancient name of current Jingdezhen, where it was the appointed to supply fine porcelain to the Royal family. Jingdezhen porcelain has reached its summit of reputation
during Qianlong Qing Dynasty. From that time China’s porcelain exports started
to shine like stars in the sky.

那時西方人藉由瓷器了解中國，中國透過瓷器走進了世界。
At that time westerners has started to know China as a great nation,
China has entered the world by its fine porcelains.

世界因瓷器認識中國，中國透過景德鎮瓷而響譽國際，現在愛新從景德
鎮再出發，結合東西方製瓷技術與優點，再造經典與創新演變，用中國
景德鎮「愛新 瓷」之名，走向世界。
The world discovered China though its fine china exports, Jingdezhen
porcelains made the great nation China renown even more.
Now, AISHIN is ready to step out to the world again with Jingdezhen’s
finest heritage porcelains making and western contemporary thinking.
Revive and Reform.

“瓷器中國，中國瓷器”
china China, China china